Grandparents are Spoiling Their Grandchildren Like Never Before

By Stacey Bradford | Jul 14, 2009 |

Spoiling the grandchildren is a time honored tradition passed down from one generation to the next. But if you think a grandparent’s generosity typically stops with a new tricycle or even the latest video game system, you’re wrong. For better or for worse, our parents are shelling out billions of dollars on our kids. While you might think this is great — raising little ones is expensive, after all — I’m a bit concerned that all this financial help could do some harm.

According to a recent MetLife Mature Market Institute survey, almost two-thirds of grandparents provided their grandchildren with financial support totaling more than $370 billion (or an average of $8,661) over the past five years. Forty percent of that money went toward general purposes and twenty six percent was earmarked for education.

Since the recession started, I’ve noticed my parents and many of my friends’ parents are a bit less generous than they used to be. No complaints here. I understand that we’ve all been hit pretty hard by the recession. And while I’ve got time for my stock portfolio to recover, my parents (who are in their late 60s) don’t.

This trend, however, is not universal. According to MetLife’s survey, a quarter of grandparents say they’ve actually dug a little deeper into their pockets since the financial crisis started. Indeed, MetLife’s data indicates that those with less income and net worth are giving more than they did before the economic downturn started. This is troubling considering one in five survey participants say that their giving has had a negative impact on their own finances.

But what I find even more concerning is that only a minority of grandparents are talking to their grandchildren about money, according to the survey. It seems to me that anyone who gives kids money — be it parents or grandparents — can use the gift as an opportunity to share some of their own financial wisdom. And in some ways, Grandma may be just the right person to teach kids about the importance of saving and living within one’s means. We all know children tend to tune out their mothers and fathers, yet experts agree that teenagers, in particular, tend to have more patience with their grandparents.

For some reason many grandparents remain resistant and don’t embrace these “teachable moments”. I’ve actually had a conversation recently with my parents encouraging them to talk to their 13-year-old grandson (my nephew) about money. While they agreed it could be helpful, I know they aren’t planning on sitting down with him anytime soon. The only reason I can come up with is that they want to be viewed as the “fun” grandparents and don’t want their limited time with their grandson tarnished with such serious talk.

While they may not be trying to impart any lessons, I have this sneaking suspicion that generous grandparents are sending a very clear message to their adult children and grandchildren…and not the right one. The recipients of all this cash are learning that grandma will always be there to bail them out. I’m not so sure that’s a lesson I want my daughter to learn. While it might be tough for my toddler to turn down gifts from her Nana, I think I’d rather my daughter get a little less help and a little more financial wisdom from her Papa so she grows up to be independent.

Do your parents help support your children? Are you grateful for the help? Please share your thoughts with other parents.

Alec and his Grandma image by .Dianna., CC 2.0.

 
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    1

    yalta2

    07/15/09 | Report as spam

    RE: Grandparents are Spoiling Their Grandchildren Like Never Before

    Amen Ms. Bradford.

  •  
    2

    Stacey Bradford

    07/16/09 | Report as spam

    RE: Grandparents are Spoiling Their Grandchildren Like Never Before

    @yalta2 -- Thanks for reading!

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    3

    Dr Doug Welpton

    07/16/09 | Report as spam

    RE: Grandparents are Spoiling Their Grandchildren Like Never Before

    I believe you are addressing a very important issue. By giving money to our grandchildren we intend to be helpful, especially in the current financial situation when everyone is feeling pinched. However, we need to be teaching our grandchildren how to save and how to spend on what we truly value.
    As grandparents we may have an easier time teaching financial prudence to our grandchildren than their own parents do.
    If we are giving our grandchildren money which we will need to support ourselves in the future, we are not doing either our grandchildren or our children a favor. As a consequence we may become a burden to them. Furthermore, we are not being a model of financial prudence to our children or grandchildren at a time when they need a helpful model.

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Stacey Bradford

Stacey L. Bradford covers personal finance with a focus on issues that affect families. Her first book, The Wall Street Journal. Financial Guidebook for New Parents, hits shelves June 2009. She was previously an associate editor at SmartMoney.com for more than 10 years.

Stacey Bradford

Jolie Solomon

Jolie Solomon is sitting in for Stacey Bradford, who is on maternity leave. She has been a reporter, writer, or editor at many publications, including The Wall Street Journal, Newsweek, Fortune Small Business, More and the the late lamented Cincinnati Post.

Jolie Solomon

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