Selling Your Gold? Read This First

By Kathy Kristof | Sep 1, 2009 |

Think twice before sending your old jewelry to a mail-in smelter.

Think twice before sending your old jewelry to a mail-in smelter.

Combine near record gold prices with a recession that’s got people scrambling for cash and you create a vibrant market for a dozen mail-in smelters that promise to pay “top dollar” for your clunky old jewelry. These companies say they’ll melt down your ugly gold chains and send you a check for the gold value.

The problem is that people get a fraction of the gold value–far less than what they could receive by bringing the jewelry to an old-fashioned pawn shop. Consumer complaints about the sorry returns have been reported extensively in the Los Angeles Times and in a half-dozen online complaint sites.

After the Consumerist, an online forum for consumer news and tips, took on Cash4Gold for being the granddaddy of these anti-consumer practices earlier this year, the site got named in a lawsuit demanding that it knock off the negative news and stop reporting the claims of a former Cash4Gold employee, who detailed a host of smarmy practices.

Instead of backing down, the Consumerist sicked the mystery shoppers employed by their sister company Consumer Reports on them. The result is quite a revealing read and well worth checking out.

 
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  •  
    1

    Ben4444

    09/02/09 | Report as spam

    RE: Selling Your Gold? Read This First

    I would strongly suggest checking out the Silver and Gold
    Exchange before selling gold or silver to ANYONE. I did a
    great deal of research, online and offline, and learned a lot
    about this business. I checked pawn shops, jewelers, "gold
    parties", hotel "buying events as well as the online buyers,
    including the "as seen on tv" guys. I found that the Silver
    and Gold Exchange paid more than anyone else I could find.
    I liked the fact that they post the prices they pay per gram
    (beware of the places that quote in pennyweight/DWT) on a
    live price chart at http://SilverAndGoldExchange.com I also
    checked out their Better Business Bureau report and found
    they have never had a single complaint as opposed to
    HUNDREDS of complaints some other companies have! I
    recommend them 100%

  •  
    2

    Kathy Kristof

    09/02/09 | Report as spam

    RE: Selling Your Gold? Read This First

    I actually think selling your gold to anyone for the metal value is
    a raw deal. Consider a pawn shop; a garage sale; eBay; Craig's
    List. Someone went to a lot of trouble to make your chains,
    rings, etc. into jewelry. You lose the value of that workmanship
    when you're selling to melt. Even if you no longer like the style,
    someone else just might.

  •  
    3

    Ben4444

    09/03/09 | Report as spam

    RE: Selling Your Gold? Read This First

    Kathy,
    The problem is that there is almost NO market for jewelry
    today. Just ask any jeweler in the country. Nobody is
    buying. I know this may seem counter intuitive. The
    jewelers had a good thing going for a while, marking up
    jewelry hundreds of times over cost and value, but those
    days are over. The Eighties are over also and gold jewelry
    is out of style and is beginning to look foolish. Also, as a
    former Powerseller, I can tell you that Ebay has changed to
    the extent that all good sellers are leaving in droves.
    Between the Ebay fees and Paypal fees and all the
    exorbitant add on fees, there is no way to get a decent price
    after the fees are taken out. Most protections from fraud
    are gone for sellers and only protect buyers. Pawn shops
    pay less than all except the worst of the online buyers and
    posting on Craigslist yields little more than an inbox full of
    spam, some lowballers making ridiculous offers (many
    pawn shop owners prowl on Craigslist) and the occasional
    crackpot, weirdo or rapist. With the price of gold as it is,
    the precious metal content exceeds the artistic value. It is a
    sad, but true reality. Mr T must be really disappointed!

  •  
    4

    OmegaPM

    09/03/09 | Report as spam

    RE: Selling Your Gold? Read This First

    Hi Kathy,
    I have been in the precious metals industry since 1978. I buy scrap gold and silver as well are rare coins. I have assembled some of the finest rare coin portfolios in the country for my clients.
    I purchase gold and silver scrap as a service, it isn't a money maker for me. I am just so tired of seeing people getting ripped off by unethical buyers it makes me sick. People are selling because they NEED the money, maybe for food, medicine, rent, or a mortgage. I have never had someone sell me their jewelry because they wanted to take a vacation. I can't see how some of these buyers can take advantage of sellers like that.
    Rarely does anyone bring a nice piece of jewelry that can be resold. More oftehn than ot, it is a single earring or a broken chain. When it is a nice piece, I suggest they hold onto it if they can.
    I post my buy prices on our webpage www.AllCoins.US
    This way, everyone knows what to expect.

  •  
    5

    Kathy Kristof

    09/03/09 | Report as spam

    RE: Selling Your Gold? Read This First

    Thank you both for the helpful comments. I was just reading a
    fascinating story in the LA Times about Tradio, essentially a
    radio auction of personal items and how it's being used
    constantly by desperate people trying to sell their possessions
    to keep the lights on. Anything that can be done to help these
    people get a little extra bang from their buck is greatly
    appreciated.

  •  
    6

    BurnedByAG

    12/14/09 | Report as spam

    RE: Selling Your Gold? Read This First

    d

  •  
    7

    BurnedByAG

    12/14/09 | Report as spam

    RE: Selling Your Gold? Read This First

    Stay away from AugustusGold.com. They promise 24 hour
    processing time and check issuing but I have not received
    anything in 3 weeks! They do not answer the phone and the
    mailing address is a UPS store.

    Not a good place to do business.

  •  
    8

    GregID

    12/15/09 | Report as spam

    Sorry to see you sold out Kathy

    Kathy,
    I see you buckled to pressure from Cash4Gold to the extent
    that you re-wrote this article, even to the extent of changing
    the title.
    What a sad state of journalism when bullies like this can
    effectively block the truth about their business practices by
    "scaring" writers like yourself into removing whatever they
    do not want the public to see.
    You have now lost your integrity, your credibility as a writer,
    and I would imagine, your self respect.
    Cash4Gold will continue ripping off the public and instead of
    being kept in check by journalists like yourself, they are
    being enabled by your cowardice.
    Shame on you! How can you live with yourself?

  •  
    9

    Kathy Kristof

    12/15/09 | Report as spam

    RE: Selling Your Gold? Read This First

    Hey Greg. I haven't rewritten anything, nor changed a title. FYI,
    my colleague Marlys Harris wrote a more recent piece on
    Cash4Gold that you can read here.
    http://moneywatch.bnet.com/saving-money/blog/consumer-
    reporter/why-cash4gold-is-a-lousy-deal/440/?tag=col1;blog-
    river

  •  
    10

    GregID

    12/15/09 | Report as spam

    RE: Selling Your Gold? Read This First

    Kathy...
    I am so, so sorry.
    I got the articles and authors mixed up.
    Please try to accept my apology.
    I have tried to remove my previous comment but do not see
    how I can do so.
    If you or someone there has the capability of removing it,
    please do so. You have my permission.
    It is not fair to you for it to be there and I now feel like an
    ass.
    Again, I am very sorry.
    Greg

  •  
    11

    Kathy Kristof

    12/16/09 | Report as spam

    RE: Selling Your Gold? Read This First

    No worries, Greg. I hope you continue reading and feeling
    passionately about issues. If I did sell out, I'd want somebody
    to kick my behind.

    Best--
    Kathy

  •  
    12

    Jerokee2000

    02/04/10 | Report as spam

    RE: Selling Your Gold? Read This First

    Kathy,

    I couldn't believe that article in the Consumerist about the
    disgruntled employees at Cash4Gold, but I did the research,
    dug up their names, and found them on the internet. I
    verified everything they said, although they were very
    reluctant to speaking with me. I don't know if they've taken
    hush money or been threatened.
    So I was literally only minutes away from putting my gold
    jewelry in the mail to Cash4Gold when I came across that
    article about 2 weeks ago, and when I found the article, I
    decided to find another place. I sent an email to this
    Augustus Gold place, and they seemed to be great- I liked
    them because they were underdogs. The guy there told me
    that the only reason they're in business is because of
    companies like Cash4Gold- because they pay so little and
    don't know how to treat people right. I sent my stuff in to
    them that day and didn't have to wait to get one of those
    mailer packets because their website lets you print a Fedex
    label off right off the webpage. I think I sent it off on a
    Friday, they got it on like Tuesday, and I got a call on
    Wednesday and the guy there said my two gold rings were
    worth $143.00! I was stoked because these things were
    leftover from my first marriage like 10yrs ago and have been
    sitting in my jewelry box ever since. I had taken them down
    to a pawn shop after I did some investigating from that
    cash4gold article and the guy at the pawn shop said he'd
    give me $67.50 for them- I was pissed because I knew they
    were worth more than that. Well, sure enough- I got over
    twice that from Augustus. The guy also asked me if I would
    spread the word because they don't spend a bunch of money
    on advertising, so if you want to know how to sell gold
    jewelry, check out their website, rel="nofollow" href="www.AugustusGold.com"> and tell them that
    Jeremiah Jenkins from Oklahoma City sent you. They have all
    their prices on the website, and everything.

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Kathy Kristof

Kathy Kristof is a syndicated personal finance columnist, speaker and author of three books, including the recently updated Investing 101 (Bloomberg, 2008).

Kathy Kristof

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