Kathy Kristof

Devil in the Details

Selling Your Gold? Read This First

By Kathy Kristof | Sep 1, 2009 |

Think twice before sending your old jewelry to a mail-in smelter.

Think twice before sending your old jewelry to a mail-in smelter.

Combine near record gold prices with a recession that’s got people scrambling for cash and you create a vibrant market for a dozen mail-in smelters that promise to pay “top dollar” for your clunky old jewelry. These companies say they’ll melt down your ugly gold chains and send you a check for the gold value.

The problem is that people get a fraction of the gold value–far less than what they could receive by bringing the jewelry to an old-fashioned pawn shop. Consumer complaints about the sorry returns have been reported extensively in the Los Angeles Times and in a half-dozen online complaint sites.

After the Consumerist, an online forum for consumer news and tips, took on Cash4Gold for being the granddaddy of these anti-consumer practices earlier this year, the site got named in a lawsuit demanding that it knock off the negative news and stop reporting the claims of a former Cash4Gold employee, who detailed a host of smarmy practices.

Instead of backing down, the Consumerist sicked the mystery shoppers employed by their sister company Consumer Reports on them. The result is quite a revealing read and well worth checking out.

 
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  •  
    1

    Ben4444

    09/02/09 | Report as spam

    RE: Selling Your Gold? Read This First

    I would strongly suggest checking out the Silver and Gold
    Exchange before selling gold or silver to ANYONE. I did a
    great deal of research, online and offline, and learned a lot
    about this business. I checked pawn shops, jewelers, "gold
    parties", hotel "buying events as well as the online buyers,
    including the "as seen on tv" guys. I found that the Silver
    and Gold Exchange paid more than anyone else I could find.
    I liked the fact that they post the prices they pay per gram
    (beware of the places that quote in pennyweight/DWT) on a
    live price chart at http://SilverAndGoldExchange.com I also
    checked out their Better Business Bureau report and found
    they have never had a single complaint as opposed to
    HUNDREDS of complaints some other companies have! I
    recommend them 100%

  •  
    2

    Kathy Kristof

    09/02/09 | Report as spam

    RE: Selling Your Gold? Read This First

    I actually think selling your gold to anyone for the metal value is
    a raw deal. Consider a pawn shop; a garage sale; eBay; Craig's
    List. Someone went to a lot of trouble to make your chains,
    rings, etc. into jewelry. You lose the value of that workmanship
    when you're selling to melt. Even if you no longer like the style,
    someone else just might.

  •  
    3

    Ben4444

    09/03/09 | Report as spam

    RE: Selling Your Gold? Read This First

    Kathy,
    The problem is that there is almost NO market for jewelry
    today. Just ask any jeweler in the country. Nobody is
    buying. I know this may seem counter intuitive. The
    jewelers had a good thing going for a while, marking up
    jewelry hundreds of times over cost and value, but those
    days are over. The Eighties are over also and gold jewelry
    is out of style and is beginning to look foolish. Also, as a
    former Powerseller, I can tell you that Ebay has changed to
    the extent that all good sellers are leaving in droves.
    Between the Ebay fees and Paypal fees and all the
    exorbitant add on fees, there is no way to get a decent price
    after the fees are taken out. Most protections from fraud
    are gone for sellers and only protect buyers. Pawn shops
    pay less than all except the worst of the online buyers and
    posting on Craigslist yields little more than an inbox full of
    spam, some lowballers making ridiculous offers (many
    pawn shop owners prowl on Craigslist) and the occasional
    crackpot, weirdo or rapist. With the price of gold as it is,
    the precious metal content exceeds the artistic value. It is a
    sad, but true reality. Mr T must be really disappointed!

  •  
    4

    OmegaPM

    09/03/09 | Report as spam

    RE: Selling Your Gold? Read This First

    Hi Kathy,
    I have been in the precious metals industry since 1978. I buy scrap gold and silver as well are rare coins. I have assembled some of the finest rare coin portfolios in the country for my clients.
    I purchase gold and silver scrap as a service, it isn't a money maker for me. I am just so tired of seeing people getting ripped off by unethical buyers it makes me sick. People are selling because they NEED the money, maybe for food, medicine, rent, or a mortgage. I have never had someone sell me their jewelry because they wanted to take a vacation. I can't see how some of these buyers can take advantage of sellers like that.
    Rarely does anyone bring a nice piece of jewelry that can be resold. More oftehn than ot, it is a single earring or a broken chain. When it is a nice piece, I suggest they hold onto it if they can.
    I post my buy prices on our webpage www.AllCoins.US
    This way, everyone knows what to expect.

  •  
    5

    Kathy Kristof

    09/03/09 | Report as spam

    RE: Selling Your Gold? Read This First

    Thank you both for the helpful comments. I was just reading a
    fascinating story in the LA Times about Tradio, essentially a
    radio auction of personal items and how it's being used
    constantly by desperate people trying to sell their possessions
    to keep the lights on. Anything that can be done to help these
    people get a little extra bang from their buck is greatly
    appreciated.

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Kathy Kristof

Kathy Kristof is a syndicated personal finance columnist, speaker and author of three books, including the recently updated Investing 101 (Bloomberg, 2008).

Kathy Kristof

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