Allan Roth

The Irrational Investor
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Investing — The Importance of Knowing What We don’t Know

By Allan Roth | Nov 2, 2009 |

It’s no secret that I’m a big William Bernstein fan, and will read anything he writes as soon as it’s available. So imagine my delight when he was kind enough to share a manuscript of his new book, The Investor’s Manifesto, which was just released.

The book has a subtitle “Preparing for Prosperity, Armageddon, and Everything In Between.” This is actually one of the main points of the book, and one that I’ve been hammering for a long time. As human beings, we have an inherent fear of the unknown. Our want and actual need to know what to expect is probably some emotional relic we inherited from our ancient ancestors. How we feel about our investing is no different. Investors want, and even have an emotional need, to know the future. So they seek and follow the profit-prophets who are more than willing to exploit this human instinct for their own gain. They have no compunctions against hitching their philosophies to the mood of the moment, and writing one day about the Dow 40,000, and the next day writing about the Dow 3,800.

Yet deep down, we all know there is no getting around the uncertainty of the future. But I can tell you with complete certainty that the best way to go broke is to invest as if you are sure you know what next year holds in store. A much better strategy is to invest as Bernstein advises in this book which recognizes an uncertain future and prepares for it.

The book begins with a brief history of capital markets and states that the next few decades of the stock market may be very different than the last 200 years. After all, 200 years is just a speck of time in the total history of capital markets.

High returns without risk and market expectations

If you want to know how to get high returns without risk, this book isn’t for you. Yes, risk and return are inextricably intertwined. Thus, market plunges like we saw in 2008 are the price of admission to get higher returns. Bernstein uses the Gordon equation to estimate annual long-term real (inflation adjusted) returns of asset classes. He estimates a range of minus three percent for T-Bills to five percent or more for large-cap foreign stocks, REITS, and small cap and value stocks. This estimate was developed in early 2009, before the recent raging bull, so current estimates might be lower now.

Protection from our enemies

Who’s our biggest enemy when it comes to investing? It’s not the stock broker or even Wall Street. Bernstein notes it’s the enemy in the mirror - ourselves. And in the forewarned is forearmed department, the book gives some great advice on how to protect our nest-egg from ourselves as well as from Wall Street. He covers the one technique of going against the crowd that actually works - rebalancing. It’s simple but not very easy to overcome our emotions.

A close second on the enemies list is the financial services industry that I’m a part of. Bernstein compares us to “muggers or worse.” His advice is “if you act on the assumption that every insurance salesman, mutual fund salesperson, and financial advisor you encounter is a hardened criminal, you will do just fine.” A defensive investing approach that, sadly, I have to agree with.

Building your portfolio

This book isn’t just about investment philosophy; it’s about getting down to brass tacks. This is a practical book that goes into specific recommendations of funds to own to build portfolios. What asset classes does he recommend? Why, all of them, of course. He notes, “When you minimize your expenses and diversify, you forgo bragging rights with neighbors and in-laws, but you will also minimize the chances of impoverishing yourself and the ones you love.” He rightfully observes that this is “one fair trade.”

Summary

William Bernstein is a brilliant guy so it’s no surprise that this book is brilliantly written. It provides the one “guarantee” I actually believe, and that is that following his advice will not make the reader fabulously wealthy. What following his advice will do, is maximize consumers’ chances of living comfortably in retirement and minimize chances of living their final years in poverty.

I’ll be recommending The Investor’s Manifesto to my clients and friends. In my opinion, no investor should be without it!

 
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    mellindauer

    11/02/09 | Report as spam

    RE: Investing - The Importance of Knowing What We don't Know

    Great column and nice review of a really good book by one of the smartest guys I know (Bill Bernstein). Despite his brilliance, Bill has a knack for writing in a style that's easy for the average investor to understand.

    Like you, I was fortunate to get an advance copy of the manuscript, and I agree wholeheartedly with your recommendation.

    I especially loved the phrase "the profit-prophets", since it aptly describes the Wall Street "sharks" who want to pick the pockets of unsuspecting and unsophisticated investors. Good books, like "The Investor's Manifesto", are the best "shark" repellent I know of.

    Keep up the good work, Allan!

    Best regards,

    Mel Lindauer, Co-author
    The Bogleheads' Guide to Investing, and
    The Bogleheads' Guide to Retirement Planning




  •  
    2

    Allan Roth

    11/02/09 | Report as spam

    RE: Investing - The Importance of Knowing What We don't Know

    Mel,

    Investors would do well to read two great books:

    1) The Investor's Manifesto
    2) The Bogleheads' Guide to Retirement Planning

    Bill Bernstein, you, and all of the Bogleheads do a great service for consumers.

  •  
    3

    Bosola

    11/09/09 | Report as spam

    RE: Investing - The Importance of Knowing What We don't Know

    Currently reading it with much enjoyment. Thanks for the recommendation. I do think I'd put either of Malkiel's great works (the full Random Walk or the shorter Investing Guide) on that list of yours above.

  •  
    4

    Allan Roth

    11/09/09 | Report as spam

    RE: Investing - The Importance of Knowing What We don't Know

    Bosola,

    I completely agree -- I went to B school (Northwestern) in 1981 to learn how to beat the market. Along came Malkiel's random walk and it made me realize I had the wrong goal. That was my best learning in B school.

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Allan Roth

Allan S. Roth is the founder of Wealth Logic, an hourly based financial planning and investment advisory firm that advises clients with portfolios ranging from $10,000 to $50 million. He is mocked on a semi-regular basis by some financial professionals for his hourly fee model and its obvious inability to make him rich.

Roth is also the author of How A Second Grader Beats Wall Street. He teaches behavioral finance at the University of Denver and is an adjunct faculty member at Colorado College.

Allan Roth

Allan Roth has a lot of credentials (CFP, CPA, MBA) and business experience (McKinsey consulting and officers of mega-billion dollar companies). But he insists that said credentials and business experience do not interfere with his ability to keep investing simple.

Roth has worked with many a lawyer over the years, so he feels compelled to note that his columns are not meant as specific investment advice, especially since any such advice would need to take into account such things as each reader’s willingness and need to take risk, which can vary significantly. His columns will specifically avoid such foolishness as predicting the next “hot stock” or what the stock market will do next month. Roth’s goal is never to be confused with Jim Cramer.

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