This is the second post in the “Must Use Resource” series.
If you’re sitting in a cubicle but dream of becoming CEO, you could work your way up the corporate ladder or you could use part of your other 8 hours to start a business. Of course, you don’t have $10 million of venture capital, a big board of advisors, or consultants to hold your hand along the way. Working on your idea at 11:30 at night after your kids and spouse are in bed is lonely. Laboring away on that company day after day and month after month is scary. “What if I’m doing this all wrong?” is the one question that keeps creators up at night.
Before you reach for that bottle of Ambien, check out Mixergy.com. It’s a free resource for entrepreneurs and business thinkers that should cost several hundred if not thousand dollars a year. So what’s on Mixergy.com? It is the place to go to learn how to start, grow, or fund an Internet business. Mixergy.com founder Andrew Warner — a successful Internet entrepreneur himself — interviews the smartest, most ambitious, and cleverest CEOs around so you can learn from their genius and (more importantly) from their screw-ups.
Andrew Warner says, “Successful entrepreneurs have mentors. I want Mixergy.com to be that mentor.” He laughs when he remarks, “This is the site I wish I had when I started my business.”
Mixergy.com has about 150 audio/video interviews — everything from affiliate marketing and public relations to raising capital and social media. Andrew gets the best of the best to participate in the interviews — household names such as Tim Ferris and Seth Godin as well as the guys and gals you’ve never heard of but who have started successful companies such as HotorNot and JibJab.
If you have an idea and want to move it forward (remember, think big but take small steps), spend some time on Mixergy.com. If you commute or like to pass the time faster on the StairMaster, download the audio version of the interview (and to save even more time and increase attention, boost the playback speed on your iPod/iPhone).
If you want to start or grow a business, I can’t think of a better educational resource than Mixergy.com. A typical video interview is 45 minutes to an hour, which is a significant investment of your other 8 hours, but I promise you that it beats watching a re-run of Law and Order or yet another Michael Jackson special.
